Radio Ratings from the pre-modern era.
 Hooper - Pulse - ARB - Birch - Others
Radio History Links

C.E. Hooper, Inc

The Pulse
Founded by Dr Ssydney Roslow, operated until 1978.

Mediastat/Mediatrend
Founded by James Sieler, the original founder of A.R.B.

C. A. B  (Cooperative Analysis of Broadcasting)
From Time: Radio's most famous linesman passed into limbo last week. The Cooperative Analysis of Broadcasting, Inc., sponsor of the "Crossley rating" system, closed its Manhattan office and went out of business. Cause of death: radiomen decided last summer that the industry-financed C.A.B. was duplicating the independent telephone poll of C. E. Hooper.
C.A.B., organized by radio advertisers in 1929, early hired pioneer market researcher Archibald M. Crossley* to measure the unseen audience. In up to 81 U.S. cities for 16 years, Crossley aides thumbed through telephone directories, called subscribers at random, asked them what program, if any, they werelistening to.

If you have any ratings books you would like to
contribute, scanning
them for this site will
preserve them for many
years to come.
Year Ratings service (Click to Open) City or area Survey Period
1927 Crossley - From an Advertising Book Earliest Radio Ratings yet found November, 1927
1935/36 Crossley - CAB City Report Multiple Markets October '35 - April '36
1936/37 Crossley - CAB City Report Multiple Markets October '36 - April '37
1937/38 Crossley - CAB City Report Multiple Markets October '38 - April '39
1938/39 Crossley - CAB City Report Multiple Markets October '38 - April '39
1939/40 Crossley - CAB City Report Multiple Markets October '39 - April '40
1940/41 Crossley - CAB City Report Multiple Markets October '40- April '41
1941 Pulse Special Survey New York Comparison of Phone homes with non-phone homes by program and station
1941/42 Crossley - CAB City Report Multiple Markets October '41 - April '42
1941-45 Pulse New York 4 years of summaries
1943-1950 Hooper Norfolk VA 7 years of summaries
1945 Crossley - CAB City Report Multiple Markets July / August
1945 Crossley - CAB City report Multiple Markets May / June
1945 Crossley - CAB City Report Multiple Markets Sept / Oct
1945 Crossley - CAB City Report Multiple Markets Nov/Dec
1946 Crossley - CAB City Report Multiple Markets Jan / Feb
1945/46 Hooper Local Market Richmond, VA Oct 1945 to Feb 1946
1946/47 Hooper Comprehensive National November December
1946/47 Hooper Comprehensive National Winter - Spring
1947 Conlan Gadsden, AL June 1947
1947 Pulse New York April
1947 Hooper Comprehensive National Summer
1947/48 Hooper Comprehensive National Winter - Spring
1948 Hooper Comprehensive National Summer
1949 Hooper Comprehensive National Summer
1949 A. R. B. Washington, D.C. October 1949
  A.R.B. Washingon, DC Fist ARB Television ratings
1948/49 Hooper Comprehensive National Fall - Winter
1948/49 Hooper Comprehensive National Winter - Spring
1950 Hooper Local Market Los Angeles TV Radio comparison
Hooper Local Market New York Radio - TV Comparison
  Pulse Local Combined Market Anderson, SC Full Day Custom Market area of several counties
1952 ARB TV Nationals October National network sweeps. Includes duMont net.
1952 ARB Local Market Los Angeles Hour by Hour special survey
1956 Hooper Local Cleveland October detailed
1961 Hooper Local Roanoke, VA July-August
  Hooper Local New Orleans Feb-My
1964 Hooper Local Mobile November 1964
  Arbitron Local Washington, DC September, 1964
1965 Arbitron Local Chicago April May
  Hooper Local Milwaukee 1955
  WKNR Special Pulse Detroit Audience Profile
  Mediastat San Juan, PR January, 1979
1967 Arbitron Local Omaha Spring
1973 ARB Local Report San Francisco April-May
1979 Mediastat San Juan, PR March, 1979
1979 Mediastat San Juan, PR Nov 78-Jan-79-Mar 79
1980 Radio USA Fall '80 USA Ratings Summary all rated markets
1981 Radio USA Spring '81 USA Ratings Summary all rated markets
1988 Birch El Paso, TX 1988
1991 Arbitron Local Columbus, OH 1991 Fall
  Radio USA Spring '91 USA Ratings Summary all rated markets
  Radio Nationwide Spring '91 National Network Ratings
Arbitron Local Los Angeles
Multi-Year View
(A single book from
each year over a
13 year period for
analysis and
study)
1992 1994
1995 1997
1998 1999
2000 2001
2002 2003
2004 2005