Bookshelf: How the Business of Broadcasting Works
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  Textbooks and discussions about the operations of broadcast stations.
       
Perspectives on Radio & Television
Smith 1979
Radio Advertising for Retailers
Sandage - 1945
       
Broadcasting: Television and Radio
Kingston et. al. - 1955
Practical Advertising Bridge
1951
Television and Radio
Chester & Garrison
1956
Manual of Gospel Broadcasting
Loveless - 1946
The People Look at Television
Steiner-  1963
Let's Visit a Television Station
Freed - 1988
Selling & Promoting Radio
Evans - 1954
Television Advertising and Production Handbook
Evans - 1954
Cable Advertising: A Business View
1983
Television Production Handbook 3rd
Zettl - 1976
This is Your Announcer
Lent - 1945
The  Television Commercial
McMahan - 1954
Behind the Scenes in Television
Cooke 1858 
Advertising by Radio
Dunlap
1929 
Radio Directing
McGill
1940
Broadcasting Around the World
McCavitt - 1981
This Fascinating Radio Business
Landry -1946
Radio Announcer's Hanbook
Henneke - 1948
Television & Religion
Southern Baptist Convention - 1964
Handbook of
Broadcasting
Abbot - 4th Editon 1957
Courtesy: Jerry Clegg
Handbook of Broadcasting
Abbot - 3rd - 1956
Courtesy: Jerry Clegg
Handbook of
Broadcasting
Abbot - 2nd - 1941
Handbook of
Broadcasting
Abbot - 1st - 1937
The Outlook for Television
Dunlap 1932
Radio the New Missionary
Clarence Jones
1946
Television Status & Trends
Goldsmith - 1949
Careers with a Radio Station
1983 - for students
Television Station Management
Roe - 1964
The Business of Broadcasting
Routt - 1978
Radio Station Management
Reisnch - 1948
BBC Local Radio Training Manual
1987
Modern Radio
Tyler
1946
Televsion and Radio as a Career
Haymon 1963
Your Future in Electronics
CREI - 1951
Rich Rewards in Radio
NRI - 1929 
Working at a TV Station
Davis 1998
Radio Advertising for Retailers
CBS 1945 
Radio as a Career
Hornus
1940
Careers in Televsion
NAB - 1986
Encyclopedia of Radio & Television Broadcasting
St John - 1967
Looking Ahead
David Sarnoff
1968
Television & Radio Announcing
Hyde
1959
Understanding Television
Orrin Dunlap
1948
Don Martin School
Extract from 1974 Announcing Course materials
The Art of Advertising
Manuel Rosenburg
1931
Radio Broadcasting
Hilliard
1969
Modern Radio Broadcasting
Coddington - 1969
The ABC of Radio 
National Association of Broadcasters - 1938
Broadcast Advertising
1931 - Arnold
Wireless: The Modern Magic Carpet
Stranger - 1931
The Complete Broadcast Sales Guide
Hoffer 
You as a Broadcast Employee  Armed Forces Radio And Television  Broadcast Guide 1961  Music in Radio Broadcasting
Chase - 1946 
Radio Station Development
1975
Wilson
Measurement in Radio
Lumley
1934
Playing in the FM Band
Free Radio
Steve Post
1974
Radio Start to Finish
Franklin Beck
1942
Frequency Modulation
August Hund
1942
Mass Communication
Erik Barnouw 
Radio as an Advertising Medium
Dygert
1939
A Decade of Radio Advertising
Herman Hettinger, Ph. D.
1935
The Radio Station
Jerome Hill
1946
Broadcast Management
Ward Quaal
1976
Replication: A Study of the Reliability of Broadcast Ratings.
ARB 1974
Managing Today-s Radio Station
Jay Hoffer
1968
Managing Today-s Radio Station
Jay Hoffer
1968
The Ayer Idea
N W Ayer
1912
FM Radio Station
Operations Handbook
1973
BM/E editors.
Hoop of Hooperatings
The story of C.E. Hooper
Frank Nye
1957
Replication: A Study of the Reliability of Broadcast Ratings.
American Research Bureau
1974
Radio as an Advertising Medium
Warren Dygert
1939
The Business of Radio Broadcasting
Ed Routt with foreoard by Gordon McLendon
1972
Who, What, Why
Is Radio
Robert  Landry
1940's
This Fascinating Radio Business
Robert Landry
1946
Sex & Broadcasting
Lorenzo Milam
1973
Radio: The Fifth Estate
Judith Waller
1946
Modern Radio
Kingston Taylor
1944
   
The Lighter Side of Broadcasting
Cartoons of Sid Hix
Broadcasting Magazine
Production and Direction of Radio Programs
John Carlile
1039
Radio & Television Announcing
Barnhart
1953
Miracle of Television Galbreath - 1949